Digital Consultants Website Redesign
Redesigned the Digital Consultants website to improve messaging, clarity and appearance
Timeline
07.21 - 09.21
Team
Elise VanderWindt
Reuben James Soriano
Clients
Digital Consultants
My Role
Content writer + UX designer + UI designer
The Design Process
Before
Unclear Messaging
A lot of unneeded text was used on the website which left customers overwhelmed, confused, and did not tell a clear story.
Outdated UI
The interface was cluttered and unintentional. Photos took away from the content and did not enhance the text.
No Intended User Journey
With no story-based framework, the visitors were not taken on a clear journey since it was unclear what their next step should be.
Inconsistant Design
The design varied from page to page which made the website look patched and unorganized.
Clear Messaging
Each page was intentionally messaged using a story-based framework. The text was kept to a minimum while still clearly telling everything that they need to know
Clean UI
The interface was designed to complement that messaging, enhancing the text and keeping visitors engaged.
Intentional User Journey
Call to action buttons, headings, and pages are used to take the user on a journey that leads to them taking an action and ideally getting on a call with them.
Consistant Design
All pages are designed with the same theme and general layout so that visitors are easily able to navigate all pages and find the information that they need.